Towson Tigers Sponsorship Marketing Campaign

This Donovan WaterWorks sponsorship marketing campaign for the Towson Tigers female athletes includes arena ribbon board animations, large-scale field banners, website banner ads, a print magazine advertisement, a T-shirt design, and two social media graphics templates.

I began this project by designing a suite of large-scale banners that would be displayed on the Towson Tigers soccer/lacrosse field, softball field, and hockey arena. These banners combine the brand identities of Towson Tigers and Donovan WaterWorks in a way that fosters team spirit while connecting with Donovan WaterWorks' target audience.

Top: soccer/lacrosse field banner, 30' 9" x 5' 9" Bottom left: Softball banner, 10' x 5' 6" Bottom right: Hockey banner, 10' x 2' 11"

Next, I worked with a Towson Tigers ribbon board banner template to produce a looped animation that would play during brand sponsorship announcements at Towson Tigers games. Below you can see a mockup that approximates how these animations appear in the Towson Tigers arena.

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Next, I expanded the visual range of the ribbon board animations to design a set of website banner advertisements. These ads would appear on a variety of places on the Towson Tigers website, so I adapted this design for multiple dimensions. These website ads are so effective because they immediately communicate the industry and brand of Donovan WaterWorks while guiding the user to click the "button" on each banner, which leads the user to the Donovan WaterWorks website.

Mockup of banner ad on towsontigers.com

Next, I designed an ad that would appear in the Towson Tigers magazine on a single page.

Donovan WaterWorks wanted a way to announce upcoming games and celebrate victories on their social media platforms.

To accomplish this, I designed two templates that could be customized by the marketing team to announce or celebrate each game. I provided a kit of parts that would allow the Donovan WaterWorks marketing team to customize each template for the relevant game, as well as an instructional guide.

Finally, I designed an LGBTQ+ themed T-shirt that was distributed at a special Pride sports event. These shirts were very popular and demand exceeded supplies.