2getheraudio Brand

Brand identity for a music software development start-up that was codified in a brand book encompassing logo, color palette, patterns, icons, mockups, and extensive brand guidelines. Brand refinement during the months that followed: web design, digital ads, T-shirts, business cards, and trade show banner.

I began working with 2getheraudio soon after its conception. The founders had an idea for a music production software company that would bring musicians together and bring people together by donating a portion of every purchase to a charity of the customer's choice.

My first task was to design the logo, and I sought to design something that would communicate coming together both in static and animated imagery. I began by sketching out as many ideas as I could generate, then refined my favorite options using tracing paper. Next, I scanned the tracing paper and vectorized the favorites until I had a short list of finalists. I assigned each finalist a color palette and submitted the options for review.

The chosen finalist communicates "togetherness" in several ways: 1. Two arrows come together to form the "2", 2. The tails of the "2" and "g" aligning perfectly as if in greeting, and 3. The words "audio" and "2gether" fit together like puzzle pieces, as the stem of the letter "d" in "audio" aligns perfectly within the "h" of "2gether."

After cleaning this logo up in Adobe Illustrator, I got to work on expanding the brand identity. Given 2getheraudio's target market of creative musicians and the concept of giving them creative control over the allocation of their charity donations, I identified the Creator archetype as the best fit for the startup.

To tap into this brand archetype, I created an expanded color palette with bright, vibrant colors and provided several patterns intended to be used creatively. I encouraged the coming together of musicians and people all over the world by selecting an approachable geometric font.

I set guidelines for logo display standards and conceptualized product designs. I also developed a series of icons that could be used for web or software and would remain legible at tiny sizes. I continued to update and expand the brand guide during my four years with 2getheraudio, and its final form was 21 pages long. You can see an excerpt of these pages below.

Download the full 2getheraudio brand guide here.

This brand identity guide served as the basis for all digital and print designs that would fall under the scope of the 2getheraudio brand. Below you can see a few examples of how I developed the brand during my time working with 2getheraudio.

Digital Advertisements

Printed Promotional Materials for Trade Shows

Animated Logo for Video Intro / Outro

Social Media Content

Video Overview of 2getheraudio Brand